Rukhsana Gul

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20 Publications

Publication								Year
The role of need-supportive advertisement appeals in bringing defunct brands back to life: a basic psychological needs theory perspective Authors : Faheem Gul Gilal , Rushna Khalil , Rukhsana Gul Gilal , Naeem Gul Gilal Journal : International Journal of Technology, Policy and Management Volume : 24 Pages : 50-70								2024
Beauty and the brands: the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality Authors : Rukhsana Gul Gilal , Faheem Gul Gilal , Naeem Gul Gilal Journal : Journal of Brand Management Journal Reference count : 96 Volume : 31 Pages : 251-264								2023
How relatedness-supportive CSR enhances brand happiness: a relationship motivation theory perspective Authors : Faheem Gul Gilal , Naeem Gul Gilal , Rukhsana Gul Gilal , Zhiyong Yang Journal : International Journal of Bank Marketing Journal Reference count : 116 Volume : 42 Pages : 226-257								2023
Advancing basic psychological needs theory in marketing research Authors : Faheem Gul Gilal , Justin Paul , Rukhsana Gul Gilal , Naeem Gul Gilal Journal : International Journal of Market Research Journal Reference count : 81 Volume : 65 Pages : 745-777								2023
Towards an integrated model for brand adoption: insights from an organismic integration theory Authors : Naeem Gul Gilal , Jing Zhang , Faheem Gul Gilal , Rukhsana Gul Gilal Journal : European J. of International Management Volume : 17 Pages : 1								2022
The role of organismic integration theory in marketing science: A systematic review and research agenda Authors : Faheem Gul Gilal , Justin Paul , Naeem Gul Gilal , Rukhsana Gul Gilal Journal : European Management Journal Journal Reference count : 139 Volume : 40 Pages : 208-223								2022
Towards a new model for purchase intention of smartphones: theoretical extension and analysis Authors : Niaz Ahmed Bhutto , Faheem Gul Gilal , Rukhsana Gul Gilal Journal : International Journal of Technology, Policy and Management Volume : 21 Pages : 302								2021
Strategic CSR‐brand fit and customers’ brand passion: Theoretical extension and analysis Authors : Faheem Gul Gilal , Justin Paul , Naeem Gul Gilal , Rukhsana Gul Gilal Journal : Psychology & Marketing Journal Reference count : 70 Volume : 38 Pages : 759-773								2021
Towards a new model for purchase intention of smartphones: theoretical extension and analysis Authors : Niaz Ahmed Bhutto , Faheem Gul Gilal , Rukhsana Gul Gilal Journal : International Journal of Technology, Policy and Management Volume : 21 Pages : 302								2021
The role of nostalgic brand positioning in capturing brand equity: Theoretical extension and analysis Authors : Rukhsana Gul Gilal , Naeem Gul Gilal , Faheem Gul Gilal , Zhenxing Gong Journal : International Journal of Consumer Studies Journal Reference count : 125 Volume : 46 Pages : 161-181								2021
Celebrity endorsement and brand passion among air travelers: Theory and evidence Authors : Faheem Gul Gilal , Justin Paul , Naeem Gul Gilal , Rukhsana Gul Gilal Journal : International Journal of Hospitality Management Journal Reference count : 85 Volume : 85 Pages : 102347								2020
Integrating intrinsic motivation into the relationship between product design and brand attachment: a cross-cultural investigation based on self-determination theory Authors : Faheem Gul Gilal , Jian Zhang , Rukhsana Gul Gilal , Naeem Gul Gilal Journal : European J. of International Management Volume : 14 Pages : 1								2020
Integrating intrinsic motivation into the relationship between product design and brand attachment: a cross-cultural investigation based on self-determination theory Authors : Faheem Gul Gilal , Jian Zhang , Rukhsana Gul Gilal , Naeem Gul Gilal Journal : European J. of International Management Volume : 1 Pages : 1								2019
Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements Authors : Naeem Gul Gilal , Jing Zhang , Faheem Gul Gilal , Rukhsana Gul Gilal Journal : Journal of Brand Management Journal Reference count : 116 Volume : 27 Pages : 160-180								2019
Brand Resonance as a Driver of Customer Retention: Empirical Evidence from Microfinance Banks of Pakistan Authors : Rukhsana Gul , Rehman Gul , Faheem Gul , Naeem Gul Journal : JISR management and social sciences & economics Volume : 16 Pages : 35-48								2018
Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective Authors : Faheem Gul Gilal , Jian Zhang , Rukhsana Gul Gilal , Naeem Gul Gilal Journal : Review of Managerial Science Journal Reference count : 91 Volume : 14 Pages : 87-113								2018
Linking self‐determined needs and word of mouth to consumer e‐waste disposal behaviour: A test of basic psychological needs theory Authors : Faheem Gul Gilal , Jian Zhang , Naeem Gul Gilal , Rukhsana Gul Gilal Journal : Journal of Consumer Behaviour Journal Reference count : 90 Volume : 18 Pages : 12-24								2018
Integrating self-determined needs into the relationship among product design, willingness-to-pay a premium, and word-of-mouth: a cross-cultural gender-specific study Authors : Faheem Gul Gilal , Jian Zhang , Naeem Gul Gilal , Rukhsana Gul Gilal Journal : Psychology Research and Behavior Management Volume : Volume 11 Pages : 227-241								2018
Synthesis and Biological Evaluation of Some New Ferrocenyl Phenyl Guanidines as Antibacterial, Antifungal Agents Authors : Rukhsana Gul Journal : Journal of Drug Design and Medicinal Chemistry Volume : 2 Pages : 35								2016
Possible Mechanism of Action of Mentha Arvensis in Cardiovascular Diseases Authors : Saima Gul , Humaira Gul , Rukhsana Nawaz Journal : INTERNATIONAL JOURNAL OF ENDORSING HEALTH SCIENCE RESEARCH (IJEHSR) Volume : 2 Pages : 05								2014

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Rukhsana gul

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Rukhsana gul

20 Publications

You can also search
by the journal's Country or the impact indicator H-index.