Raphael Odoom

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16 Publications

Publication								Year
Minimising display advertising avoidance on social media platforms - the role of exposure condition, personalisation, and personality traits Authors : Priscilla Teika Odoom , Raphael Odoom , Stephen Mahama Braimah Journal : International Journal of Electronic Marketing and Retailing Volume : 16 Pages : 104-132								2025
Fueling Trust and Loyalty Toward Oil Marketing Companies (OMCs) in Ghana: The Role of Corporate Reputation and Distribution Intensity Authors : Priscilla Teika Odoom , Raphael Odoom , Essandoh Mavis Journal : Journal of African Business Journal Reference count : 73 Pages : 1-25								2024
Brand hate experiences and the role of social media influencers in altering consumer emotions Authors : Raphael Odoom , John Paul Basewe Kosiba , Priscilla Teika Odoom Journal : Journal of Brand Management Journal Reference count : 63 Volume : 31 Pages : 529-542								2024
Digital content marketing and consumer brand engagement on social media- do influencers’ brand content moderate the relationship? Authors : Raphael Odoom Journal : Journal of Marketing Communications Journal Reference count : 61 Pages : 1-24								2023
Perceptions underlying road safety behaviours of drivers in urban Ghana – a health-belief and planned behaviour perspective Authors : Raphael Odoom , Priscilla Teika Odoom , Mavis Essandoh Journal : Journal of Social Marketing Journal Reference count : 102 Volume : 13 Pages : 631-657								2023
Minimising display advertising avoidance on social media platforms - the role of exposure condition, personalisation, and personality traits Authors : Stephen Mahama Braimah , Priscilla Teika Odoom , Raphael Odoom Journal : International Journal of Electronic Marketing and Retailing Volume : 1 Pages : 1								2023
Do mobile device and mobile app innovations trigger lifestylisations? Insights from consumers in developing countries Authors : Raphael Odoom Journal : Qualitative Market Research: An International Journal Journal Reference count : 72 Volume : 25 Pages : 532-550								2022
Consumer acceptance of online display advertising - the effects of ad characteristics and attitude toward online advertising Authors : Priscilla Teika Odoom , Raphael Odoom , Bedman Narteh Journal : International Journal of Internet Marketing and Advertising Volume : 16 Pages : 317								2022
Consumer acceptance of online display advertising - the effects of ad characteristics and attitude toward online advertising Authors : Priscilla Teika Odoom , Bedman Narteh , Raphael Odoom Journal : International Journal of Internet Marketing and Advertising Volume : 16 Pages : 317								2022
Mobile money usage and continuance intention among micro enterprises in an emerging market – the mediating role of agent credibility Authors : Raphael Odoom , John Paul Kosiba Journal : Journal of Systems and Information Technology Journal Reference count : 80 Volume : 22 Pages : 97-117								2020
Healthcare branding: Insights from Africa into health service customers’ repeat patronage intentions Authors : Priscilla Teika Odoom , Bedman Narteh , Raphael Odoom Journal : International Journal of Healthcare Management Journal Reference count : 72 Volume : 14 Pages : 663-675								2019
Brand orientation and brand performance in SMEs Authors : Raphael Odoom , Priscilla Mensah Journal : Management Research Review Journal Reference count : 76 Volume : 42 Pages : 155-171								2019
Branding efforts and SME performance – an empirical investigation of variations across firm sizes and business sectors Authors : Raphael Odoom , Priscilla Mensah , George Asamoah Journal : Journal of Research in Marketing and Entrepreneurship Journal Reference count : 69 Volume : 19 Pages : 59-76								2017
Brand-building efforts in high and low performing small and medium-sized enterprises (SMEs) Authors : Raphael Odoom Journal : Journal of Small Business and Enterprise Development Journal Reference count : 73 Volume : 23 Pages : 1229-1246								2016
Brand marketing programs and consumer loyalty – evidence from mobile phone users in an emerging market Authors : Raphael Odoom Journal : Journal of Product & Brand Management Journal Reference count : 92 Volume : 25 Pages : 651-662								2016
Does Internal Marketing Influence Employee Loyalty? Evidence From the Ghanaian Banking Industry Authors : Bedman Narteh , Raphael Odoom Journal : Services Marketing Quarterly Journal Reference count : 91 Volume : 36 Pages : 112-135								2015

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Raphael odoom

16 Publications

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Raphael odoom

16 Publications

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by the journal's Country or the impact indicator H-index.