Publication | Year | ||||||||
---|---|---|---|---|---|---|---|---|---|
Understanding Petty Traders’ Use of Honorifics as a Persuasive Tool in Sales Authors : Anastasia Nuworsu , John Paul Basewe Kosiba , Richard Ayertey LawerJournal : Journal of Asian and African Studies Journal Reference count : 52 |
2024 | ||||||||
Brand hate experiences and the role of social media influencers in altering consumer emotions Authors : Raphael Odoom , John Paul Basewe Kosiba , Priscilla Teika OdoomJournal : Journal of Brand Management Journal Reference count : 63 Volume : 31 Pages : 529-542 |
2024 | ||||||||
Exploring social media affordance in relationship marketing practices in SMEs Authors : Genevieve Sedalo , Henry Boateng , John Paul KosibaJournal : Digital Business Journal Reference count : 76 Volume : 2 Pages : 100017 |
2022 | ||||||||
Building trust in the sharing economy by signaling trustworthiness, and satisfaction Authors : Michael Boadi Nyamekye , John Paul Kosiba , Henry Boateng , George Cudjoe AgbemabieseJournal : Research in Transportation Business & Management Journal Reference count : 74 Volume : 43 Pages : 100727 |
2022 | ||||||||
UNDERSTANDING THE NATURE OF MARKETING ANALYTICS IN GHANA: A CASE STUDY OF MULTINATIONAL FIRMS. Authors : Kobby Mensah , Robert Hinson , Abdulai Mahmoud , Endonna Dzandu , John Paul KosibaJournal : International Journal of Business Information Systems Volume : 1 Pages : 1 |
2022 | ||||||||
Authors :
Michael Boadi Nyamekye
, Diyawu Rahman Adam
, Henry Boateng
, John Paul Kosiba
Journal : International Hospitality Review Journal Reference count : 96 Volume : 37 Pages : 48-70 |
2021 | ||||||||
Authors :
Raphael Odoom
, John Paul Kosiba
Journal : Journal of Systems and Information Technology Journal Reference count : 80 Volume : 22 Pages : 97-117 |
2020 | ||||||||
Exploring the dialogic communication potential of selected African destinations' place websites Authors : Robert E. Hinson , Ellis L.C. Osabutey , John Paul KosibaJournal : Journal of Business Research Journal Reference count : 106 Volume : 116 Pages : 690-698 |
2020 | ||||||||
Authors :
John Paul Kosiba
, Audrey Acheampong
, Ogechi Adeola
, Robert E. Hinson
Journal : Journal of Retailing and Consumer Services Journal Reference count : 81 Volume : 54 Pages : 102033 |
2020 | ||||||||
Internationalisation and branding strategy Authors : Robert E. Hinson , Ellis Osabutey , John Paul Kosiba , Frederick O. AsieduJournal : Qualitative Market Research: An International Journal Journal Reference count : 102 Volume : 23 Pages : 747-766 |
2020 | ||||||||
Determinants of consumers’ participation in the sharing economy Authors : Henry Boateng , John Paul Basewe Kosiba , Abednego Feehi OkoeJournal : International Journal of Contemporary Hospitality Management Journal Reference count : 72 Volume : 31 Pages : 718-733 |
2019 | ||||||||
Brand avoidance: underlying protocols and a practical scale Authors : Raphael Odoom , John Paul Kosiba , Christian Tetteh Djamgbah , Linda NarhJournal : Journal of Product & Brand Management Journal Reference count : 91 Volume : 28 Pages : 586-597 |
2019 | ||||||||
Antecedents and consequences of customer engagement on Facebook Authors : Robert Hinson , Henry Boateng , Anne Renner , John Paul Basewe KosibaJournal : Journal of Research in Interactive Marketing Journal Reference count : 118 Volume : 13 Pages : 204-226 |
2019 | ||||||||
Trust and customer engagement in the banking sector in Ghana Authors : John Paul Kosiba , Henry Boateng , Abednego Feehi Okoe , Robert HinsonJournal : The Service Industries Journal Journal Reference count : 59 Volume : 40 Pages : 960-973 |
2018 | ||||||||
Authors :
Joshua Wurman
, Karen Kosiba
, Paul Robinson
Journal : Bulletin of the American Meteorological Society Journal Reference count : 62 Volume : 94 Pages : 835-846 |
2013 | ||||||||
Authors :
Joshua Wurman
, Karen Kosiba
, Paul Robinson
Journal : Bulletin of the American Meteorological Society Pages : 130109100058001 |
2012 |