John Paul Basewe Kosiba

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15 Publications

Publication								Year
Understanding Petty Traders’ Use of Honorifics as a Persuasive Tool in Sales Authors : Anastasia Nuworsu , John Paul Basewe Kosiba , Richard Ayertey Lawer Journal : Journal of Asian and African Studies Journal Reference count : 52								2024
Brand hate experiences and the role of social media influencers in altering consumer emotions Authors : Raphael Odoom , John Paul Basewe Kosiba , Priscilla Teika Odoom Journal : Journal of Brand Management Journal Reference count : 63 Volume : 31 Pages : 529-542								2024
Satellite fans engagement with social networking sites influence on sport team brand equity: A UGT perspective Authors : Daniel Kofi Ahiabor , John Paul Basewe Kosiba , Deli Dotse Gli , Ernest Yaw Tweneboah-Koduah , Robert Ebo Hinson Journal : Digital Business Journal Reference count : 112 Volume : 3 Pages : 100064								2023
Examining students’ satisfaction with online learning during the Covid-19 pandemic - an extended UTAUT2 approach Authors : John Paul Basewe Kosiba , Raphael Odoom , Henry Boateng , Kojo Kakra Twum , Ibn Kailan Abdul-Hamid Journal : Journal of Further and Higher Education Journal Reference count : 59 Volume : 46 Pages : 988-1005								2022
Determining mobile money service customer satisfaction and continuance usage through service quality Authors : Kojo Kakra Twum , John Paul Basewe Kosiba , Robert Ebo Hinson , Antoinette Yaa Benewaa Gabrah , Ebenezer Nyarko Assabil Journal : Journal of Financial Services Marketing Journal Reference count : 91 Volume : 28 Pages : 30-42								2022
Exploring social media affordance in relationship marketing practices in SMEs Authors : Genevieve Sedalo , Henry Boateng , John Paul Kosiba Journal : Digital Business Journal Reference count : 76 Volume : 2 Pages : 100017								2022
The moderating role of donation-related predispositions on the effectiveness of price and product quality on cause-related marketing participation Authors : Andrews Adugudaa Akolaa , John Paul Basewe Kosiba , Felix Appiah , Akua Akuffo Nyanteh Journal : International Journal of Emerging Markets Journal Reference count : 81 Volume : 18 Pages : 1632-1649								2021
Mobile money usage and continuance intention among micro enterprises in an emerging market – the mediating role of agent credibility Authors : Raphael Odoom , John Paul Kosiba Journal : Journal of Systems and Information Technology Journal Reference count : 80 Volume : 22 Pages : 97-117								2020
Exploring the dialogic communication potential of selected African destinations' place websites Authors : Robert E. Hinson , Ellis L.C. Osabutey , John Paul Kosiba Journal : Journal of Business Research Journal Reference count : 106 Volume : 116 Pages : 690-698								2020
Determinants of consumers’ participation in the sharing economy Authors : Henry Boateng , John Paul Basewe Kosiba , Abednego Feehi Okoe Journal : International Journal of Contemporary Hospitality Management Journal Reference count : 72 Volume : 31 Pages : 718-733								2019
Antecedents and consequences of customer engagement on Facebook Authors : Robert Hinson , Henry Boateng , Anne Renner , John Paul Basewe Kosiba Journal : Journal of Research in Interactive Marketing Journal Reference count : 118 Volume : 13 Pages : 204-226								2019
Dialogic features of brand South Africa’s website and tourists’ intentions to visit Authors : Robert E. Hinson , John Paul Basewe Kosiba , Henry Boateng , Raphael Odoom , Ransford Edward Gyampo Journal : European Business Review Journal Reference count : 70 Volume : 31 Pages : 569-584								2019
Brand avoidance: underlying protocols and a practical scale Authors : Raphael Odoom , John Paul Kosiba , Christian Tetteh Djamgbah , Linda Narh Journal : Journal of Product & Brand Management Journal Reference count : 91 Volume : 28 Pages : 586-597								2019
Examining customer engagement and brand loyalty in retail banking Authors : John Paul Basewe Kosiba , Henry Boateng , Abednego Feehi Okoe Amartey , Robert Owusu Boakye , Robert Hinson Journal : International Journal of Retail & Distribution Management Journal Reference count : 78 Volume : 46 Pages : 764-779								2018
Trust and customer engagement in the banking sector in Ghana Authors : John Paul Kosiba , Henry Boateng , Abednego Feehi Okoe , Robert Hinson Journal : The Service Industries Journal Journal Reference count : 59 Volume : 40 Pages : 960-973								2018

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John paul basewe kosiba

15 Publications

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John paul basewe kosiba

15 Publications

You can also search
by the journal's Country or the impact indicator H-index.