Fareena Sultan

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19 Publications

Publication								Year
Discovering synergies and conflicts in online and offline in-store engagement Authors : Syagnik Banerjee , Fareena Sultan , Charles F. Hofacker Journal : Journal of Marketing Analytics Journal Reference count : 43 Volume : 11 Pages : 761-776								2022
Factors influencing Chinese youth consumers' acceptance of mobile marketing Authors : Tao (Tony) Gao , Fareena Sultan , Andrew J. Rohm Journal : Journal of Consumer Marketing Journal Reference count : 58 Volume : 27 Pages : 574-583								2010
Tuning in and tuning out: media multitasking among young consumers Authors : Fleura Bardhi , Andrew J. Rohm , Fareena Sultan Journal : Journal of Consumer Behaviour Journal Reference count : 34 Volume : 9 Pages : 316-332								2010
Antecedents and Consequences of Information Technology Usage in NPD: A Comparison of Dutch and U.S. Companies^* Authors : Gloria Barczak , Erik Jan Hultink , Fareena Sultan Journal : Journal of Product Innovation Management Journal Reference count : 62 Volume : 25 Pages : 620-631								2008
Determinants of IT Usage and New Product Performance^* Authors : Gloria Barczak , Fareena Sultan , Erik Jan Hultink Journal : Journal of Product Innovation Management Journal Reference count : 48 Volume : 24 Pages : 600-613								2007
The evolving role of the Internet in marketing strategy: An exploratory study Authors : Fareena Sultan , Andrew J. Rohm Journal : Journal of Interactive Marketing Journal Reference count : 26 Volume : 18 Pages : 6-19								2004
Consumer response to the Internet: an exploratory tracking study of on-line home users Authors : Fareena Sultan Journal : Journal of Business Research Journal Reference count : 5 Volume : 55 Pages : 655-663								2002
Online trust: a stakeholder perspective, concepts, implications, and future directions Authors : Venkatesh Shankar , Glen L. Urban , Fareena Sultan Journal : The Journal of Strategic Information Systems Journal Reference count : 57 Volume : 11 Pages : 325-344								2002
How marketing research affects cycle time: a case of the telecommunications industry Authors : Gloria Barczak , Fareena Sultan Journal : Journal of Business & Industrial Marketing Journal Reference count : 40 Volume : 16 Pages : 258-273								2001
International service variants: airline passenger expectations and perceptions of service quality Authors : Fareena Sultan , Merlin C. Simpson Journal : Journal of Services Marketing Journal Reference count : 43 Volume : 14 Pages : 188-216								2000
Consumer preferences for Internet services over time: initial explorations Authors : Fareena Sultan , Roy B. Henrichs Journal : Journal of Consumer Marketing Journal Reference count : 20 Volume : 17 Pages : 386-402								2000
Consumer preferences for forthcoming innovations: the case of high definition television Authors : Fareena Sultan Journal : Journal of Consumer Marketing Journal Reference count : 17 Volume : 16 Pages : 24-41								1999
Reflections on "A Meta-Analysis of Applications of Diffusion Models" Authors : Fareena Sultan , John U. Farley , Donald R. Lehmann Journal : Journal of Marketing Research Volume : 33 Pages : 247								1996
Reflections on “A Meta-Analysis of Applications of Diffusion Models” Authors : Fareena Sultan , John U. Farley , Donald R. Lehmann Journal : Journal of Marketing Research Journal Reference count : 21 Volume : 33 Pages : 247-249								1996
Time preferences for products and attributes and the adoption of technologydriven consumer durable innovations Authors : Fareena Sultan , Russell S. Winer Journal : Journal of Economic Psychology Journal Reference count : 36 Volume : 14 Pages : 587-613								1993
Combining Related and Sparse Data in Linear Regression Models Authors : Wilfried R. Vanhonacker , Donald R. Lehmann , Fareena Sultan Journal : Journal of Business & Economic Statistics Journal Reference count : 34 Volume : 8 Pages : 327-335								1990
Combining Related and Sparse Data in Linear Regression Models Authors : Wilfried R. Vanhonacker , Donald R. Lehmann , Fareena Sultan Journal : Journal of Business & Economic Statistics Volume : 8 Pages : 327								1990
A Meta-Analysis of Applications of Diffusion Models Authors : Fareena Sultan , John U. Farley , Donald R. Lehmann Journal : Journal of Marketing Research Volume : 27 Pages : 70								1990
Popular Uprising in Pakistan Authors : Nesar Ahmad , Fareena Sultan Journal : MERIP Reports Pages : 14								1977

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Fareena sultan

19 Publications

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Fareena sultan

19 Publications

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