Agu Godswill Agu .

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20 Publications

Publication								Year
Women Entrepreneurship Development During COVID-19 Pandemic Authors : Agu Godswill Agu , Ihuoma Godswill Agu , Aidin Salamzadeh Journal : JWEE								2024
Digital transformation and religious entrepreneurship in Nigeria: integrating artificial intelligence toward competitive advantage Authors : Agu Godswill Agu , Clara Margaça Journal : African Journal of Economic and Management Studies Journal Reference count : 60								2024
Students’ switching intentions for graduate education services: examining the influence of service quality, price, and attractiveness of alternative Authors : Agu Godswill Agu Journal : Journal of Marketing for Higher Education Journal Reference count : 101 Pages : 1-22								2022
Exploring the Role of Sustainability-Oriented Marketing Education in Promoting Consciousness for Sustainable Consumption Authors : Agu Godswill Agu , Samuel G. Etuk , Nnamdi O. Madichie Journal : Sustainability Journal Reference count : 85 Volume : 14 Pages : 8077								2022
Drivers of Customer Loyalty in the Downstream Petroleum Sub-Sector in Nigeria Authors : Chinanu Ogbunamiri , Agu Godswill Agu Journal : ARRUS Journal of Social Sciences and Humanities Volume : 2 Pages : 98-112								2022
Drivers of Customer Switching Behaviour in the Nigerian Road Transport Industry Authors : Onyeagwara Chukwuemeka O. , Chukwudi I. Njelita , Agu Godswill Agu Journal : Daengku: Journal of Humanities and Social Sciences Innovation Volume : 2 Pages : 68-84								2022
Recovery Strategies of a Micro Restaurant in Nigeria: Implications on Customer Satisfaction and Loyalty Authors : Agu, Godswill Agu Journal : Journal of African Business Journal Reference count : 74 Volume : 24 Pages : 363-383								2022
A survey of business and science students’ intentions to engage in sustainable entrepreneurship Authors : Agu Godswill Agu Journal : Small Enterprise Research Journal Reference count : 103 Volume : 28 Pages : 206-227								2021
Exploring the relevance of Igbo Traditional Business School in the development of entrepreneurial potential and intention in Nigeria Authors : Agu Godswill Agu , Anthony Nduka Nwachukwu Journal : Small Enterprise Research Journal Reference count : 75 Volume : 27 Pages : 223-239								2020
Perceived sales promotion transparency and customer intention to participate: Insight from student-bank customers in Nigeria Authors : Godswill Agu Agu Journal : Journal of Marketing Communications Journal Reference count : 75 Volume : 27 Pages : 762-779								2020
Influence of Perceived Service Quality on Customer Loyalty Authors : Madumere Humphrey Ikenna , Dickson Ben Uche , Agu Godswill Agu Journal : Quantitative Economics and Management Studies Volume : 2 Pages : 105-121								2020
Impact Of Taxation On The Performance Of Small And Medium Enterprises In Aba, Abia State, Nigeria Authors : Agu Godswill Agu . , Onwka Okwara Onwuka . , Obinwanne Aruomah . Journal : Archives of Business Research Volume : 7								2019
Impact Of Customer Touch Point Management On Banks’ Performance Authors : Agu Godswill Agu . , G. Etuk Samuel . , Madumere Humphrey Ikenna . Journal : Archives of Business Research Volume : 7								2019
Implications of Service Failure on Customer Perception and Patronage of Shuttle Services in South East Nigeria Authors : Agu Godswill Agu Journal : Journal of Economics and Management Sciences Volume : 1 Pages : p86								2018
Quality of Marketing Education and the Performance of Marketing Graduates in Nigeria Authors : Agu Godswill Agu Journal : Journal of Economics and Management Sciences Volume : 1 Pages : p237								2018
Impact of Television Advertisement on Undergraduate Students’ Purchase Decision on Indomie Noodles Authors : Ikechukwu Favour C , Agu Godswill Agu Journal : Journal of Economics and Management Sciences Pages : p27								2018
Performance Appraisal and Employee Commitment in Abia State Civil Service: A Focus on Ministries of Education and Works Authors : Onyemaechi Uchenna , Agu Godswill Agu , Emmanuel Uche Uche Journal : Archives of Business Research Volume : 6								2018
Comparative Impact Of Corporate Social Responsibility On Marketing Performance: A Study Of ABC PLC And ALEX Industries PLC, Imo State Nigeria. Authors : Anthony Nduka Nwachukwu , Agu Godswill Agu Journal : Archives of Business Research Volume : 6								2018
Assessment of risk of developing diabetes mellitus among local government employees in Onitsha, south-eastern Nigeria Authors : Uloma Agu , Maurice C Agu , Godswill A Nnaji Journal : Epidemiology Reports Journal Reference count : 27 Volume : 3 Pages : 4								2015
Utilisation of antenatal services at comprehensive health center umunya, anambra state: a retrospective study Authors : Uloma Agu , Maurice C Agu , Godswill A Nnaji Journal : Family Practice Reports Journal Reference count : 22 Volume : 2 Pages : 2								2015

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Agu godswill agu .

20 Publications

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