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Exploring the dynamics of product quality and failures in export trade: A systematic literature review
Standardization versus adaptation of marketing mix in international markets: A systematic literature review
Hybrid Distribution Model and Market Penetration of Consumer Electronics in Nigeria
Physical Distribution Strategies and the Marketing Performance of Bottled Water Companies in Calabar, Nigeria
Foreign market network and internationalization of domestic firms: A systematic literature review
Entry-Level Export Strategies in Developing African Countries
A Qualitative Analysis of the Socio-cultural Barriers to Intra-African Trade: Evidence from Nigerian Exporters
Secure Health Information System with Blockchain Technology
Personal selling and the marketing of industrial products in Nigeria
E-SERVICESCAPE AND CUSTOMER PATRONAGE OF INTERNET BANKING IN DEPOSIT MONEY BANKS
AFTER-SALE SERVICES AND SUBSCRIBERS' SATISFACTION WITH TERRESTRIAL TELEVISION SERVICE PROVIDERS
MARKETING STRATEGIES AND PASSENGERS' ADOPTION OF RIDE-HAILING SERVICES
Trade sales promotion and distributors’ performance of fast-moving consumer goods (FMCGS)
SOCIOLOGICAL FACTORS AND CONSUMER BUYING BEHAVIOUR TOWARDS FASHION CLOTHING
CELEBRITY ENDORSEMENT AND CONSUMER BUYING BEHAVIOUR TOWARDS TELECOMMUNICATION SERVICES
Stylistic Analysis of Cryopoetic Elements In the Damn Yard by Ivo Andrić
E-marketing Strategies and Performance of Small and Medium-sized Enterprises: A New-normal Agenda
Integrated Marketing Strategies and Performance of Hospitality Firms Amidst the COVID-19 Pandemic
Effect of Promotional Mix on the Marketing of Insurance Services
Alternative Dispute Resolution in Nigeria: an Emerging Trend
